Marketing Manager. Shanghai, China

Are you ready to charter your own career?

The runway to success in global aviation begins here…

Are you looking for an opportunity to work for a global brand where you can use your skills, be part of a diverse team and grow with a dynamic company? We are looking for an experienced Marketing Manager to join the team in Shanghai, China.

Purpose of the Role

  • Create and maintain a marketing strategy for China in line with Director – North Asia and Group Marketing’s requirements. 
  • Promote all Chapman Freeborn Group’s products including aircraft charter services (Executive/Commercial/Cargo), On Board Courier (OBC) and other associated group services.
  •  Key areas of emphasis includes Digital Marketing, Email Marketing and PR. 
  • Primary focus is targeting profitable new business in China, as well as other key emerging markets in Asia.

Key Responsibilities


Development and implementation of marketing strategy 

  • Working with Director – North Asia and Group Marketing to develop and execute marketing campaigns.
  • Evaluating different proposals and making recommendations to strategy. 
  • Measuring the success of specific campaigns using in-house CRM system. 
  • Liaising closely with the broker team located in China to drive the business forward.

Researching, developing and evaluating marketing strategy 

  • Manage and execute marketing projects with fixed budgets. 
  • Measure and report the success of specific projects / campaigns – with a focus on return on investment.
  • Work with CRM system and manage data for targeted marketing campaigns. 

Digital (E-Marketing, Web, Social Media)

  • Use digital software and e-marketing tools for regular, structured campaigns for all Chapman Freeborn products (e.g. regular aircraft availabilities, newsletters, promotions). 
  • Oversee strategy for digital expansion in China – both in terms of organic results on Baidu as well as pay per click advertising (liaising with the agency as necessary).
  •  Assist Group Marketing in developing strategy and directing the external web company now working on our behalf in China – including blog, Weibo and WeChat schedules. 
  • Supplement the efforts of the web company by creating regular in-house digital content (e.g. regular blog posts in Chinese, content ideas).

Press, PR & Partnerships 

  • Generating regular Chapman Freeborn press releases and content for print and digital media. 
  • Establishing and maintaining relationships with key media contacts in China and the region. 
  • Manage PR at trade shows and launch events (setting up interviews and liaising with media). 
  • Targeting companies in China for partnerships and affiliate programs – with a view to generating new leads and profitable business.  

Government Affairs ​

  • Partner with foreign air carriers and provide them with professional assistance in obtaining CCAR-129.
  • Advise foreign air carriers on all documents and translations required for CCAR-129 applications. 
  • Ensure consistent and thorough follow-through on the application process, as well as providing timely updates to the air carriers on application statuses. 
  • Work closely with the Civil Aviation Administration of China on the applications process and outcome. 
  • Be a point of contact between Chapman Freeborn and government authorities.
    Correlation with Sales, Broking and Group Marketing staff.
  • To work in correlation with APAC Commercial, Sales, Broking and the wider marketing team (where applicable).

Group Policies and Procedures (Business Intelligence, Compliance, Finance, HR, IT, Legal)

  • To undertake all activities in accordance with applicable group policies and procedures to ensure that the interests of the Group and individual corporate entities are protected at all times. 
  • At all times ensure that legal and commercial risks (to the extent relevant to the post holder role) are identified and minimised through effective communication with applicable stakeholders as well as relevant support functional departments and, when necessary Board of Directors. 


  • To carry out any other duties within the competence of the role holder, as requested (including additional working hours as and when required).
  • To travel when required in line with business needs.
  • Be aware of and comply with the company policies.
  • Keep up to date with industry changes, procedures and requirements relating to job role.


  • Minimum 3-5 Years of experience in a similar role
  • Knowledge of the local market
  • Team player to work in a fast-paced environment
  • Strong stakeholder management skills

What We Offer

  • Competitive salary
  • Comprehensive benefits package
  • Opportunity to join a global company and be part of a diverse international team
  • Professional development and career opportunities
  • Unlimited access to thousands of courses on LinkedIn Learning platform

With 50 years of experience, the Chapman Freeborn group provides a diverse range of aviation-related services on a global basis. Our expertise in all areas of the air charter industry makes us the number one choice for many of the world’s leading logistics providers, multinational corporations, travel partners, and well-known names from the entertainment business.

Chapman Freeborn is a family member of Avia Solutions Group, a leading global aerospace services group with almost 100 offices and production stations providing aviation services and solutions worldwide. Avia Solutions Group unites a team of more than 11.500 professionals, providing state-of-the-art solutions to the aviation industry and beyond.

Chapman Freeborn provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected 

Chapman Freeborn combines over 46 years of experience with unrivaled global coverage to meet the air charter requirements of customers 24 hours a day, 365 days a year. The company’s diverse client base includes major corporations, governments, non-governmental organizations (NGOs) and relief agencies, as well as high net worth individuals (HNWIs) and prominent figures from the entertainment world.